14 general skills or competencies (Job family competencies) for Sales Manager
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the methodologies of business developments for making strategic business decisions.
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Level 2 Behaviors
(Light Experience)
Researches opportunities for cultivating new partnerships for mutually beneficial outcomes.
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Level 3 Behaviors
(Moderate Experience)
Works with the marketing team to develop various sales collateral for business development.
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Level 4 Behaviors
(Extensive Experience)
Oversees business development initiatives to make recommendations for improvements.
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Level 5 Behaviors
(Mastery)
Leads the overall development and assessment of industry best practices.
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Skill definition-Distributing a product to the market through third parties to increase sales and customer outreach.
Level 1 Behaviors
(General Familiarity)
Lists the functions and features used in channel sales for our organization.
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Level 2 Behaviors
(Light Experience)
Tracks the number of new customers reached resulting from channel sales.
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Level 3 Behaviors
(Moderate Experience)
Works with the sales team to develop plans that will help increase revenue efficiency.
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Level 4 Behaviors
(Extensive Experience)
Manages the direct sales channel to support sales associates in revenue generation activities.
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Level 5 Behaviors
(Mastery)
Mentors all front-line sales channels to focus on leading indicators and maximizing the sales output.
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11 soft skills or competencies (core competencies) for Sales Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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Skill definition-Ability to encourage, motivate, and guide individuals or teams to further enhance their performance.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the plans and goals of the coaching process.
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Level 2 Behaviors
(Light Experience)
Helps to create and implement skill development opportunities.
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Level 3 Behaviors
(Moderate Experience)
Coaches one or several individuals or teams on a specific competency or subject area.
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Level 4 Behaviors
(Extensive Experience)
Diagnoses team performance and develops a plan aimed at improving skillsets.
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Level 5 Behaviors
(Mastery)
Designs coaching methods and related technologies that are beneficial to help in talent development.
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Summary of Sales Manager skills and competencies
There are 0 hard skills for Sales Manager.
14 general skills for Sales Manager, Business Development, Channel Sales, Cold Calling, etc.
11 soft skills for Sales Manager, Planning and Organizing, Coaching Others, Team Management and Team Building, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coaching Others, and be skilled in Team Management and Team Building.